GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Foundational data internship based on consumer survey data for LIVEPanel
LIVE Panel is a global, cross-agency resource that has been designed by GroupM agencies (Mediacom, Mindshare, Wavemaker and Essence) to auto-feed agency planning tools through a globally consistent Hub Survey, providing a true global network solution for our biggest clients. The Hub Survey consists of a core set of media, touchpoint and demographic questions to provide insights for end-to-end media planning and defining audiences for digital targeting, custom audience activation and digital insights.
What You’ll Be Doing
Months 1 – 3:
You will support local stakeholders with simple data queries
Learn the basics of statistical analysis
Learn how to use SPSS
Learn how to transform data using SPSS
Learn data testing and quality control
Learn the basics of consumer survey data analysis for storytelling
Learn the basics of data visualisation
Research the latest methodologies and libraries for data ascription and fusion
Work with a team of data scientists to learn data science development frameworks